Ad Ops Round Up
Mundo Hispano chooses Ad Energizer for Ad Ops collaboration
As you may already know that famous Latino Newspaper and Website Mundo Hispanico was sold by Cox Media Group to Mundo Hispano Digital Network (MHDN), a tech-focused media company created to serve the growth and needs of the US Latino community through its digital and written content, publishing reach and social media network.
Rene Alegria , the Arizona native was named President and CEO of the Mundo Hispano Digital Network (MHDN). First Motion International has the responsibility for web development of this new acquisition. First Motion International interviewed Ad Energizer CEO Muhammad Waqar Akram for Ad Ops team of Mundo Hispanico.
Later Ad Energizer was hired on upwork for Prebid setup, DFP Optimization, Amazon A9 Set up and General Ad Ops.
In a press release Ad Energizer Muhammad Waqar Akram welcomes the new client:
We welcome Mundo Hispanico in AD Energizer Family. We will try to implement effective Ad Ops strategy developed in collaboration with First Motion International and Internal Ad Ops team of Mundo Hispanico. We will work together with Mundo Hispanico Ad Ops lead to create effective revenue streams from Both Direct and Programmatic Sources.
Muhammad Waqar Akram CEO, Ad Energizer
5 Best 2015 Ad Networks
If you are one of those who owns a blog or a website, then chances are great that you can make some good income aside from the traditional methods. The specific thing I am talking about is to monetize your blog/website and turn it into a cash generating machine by placing simple ads on your website. While most of the web owners use Google AdSense as the best alternative to showcase ads and generate income from PPC, there are still some other ad networks out there which can give you considerable options to increase your cash flow easily. In case you might consider monetizing your blog or website, why not consider using a combination of available ad networks to see which ones suits you the best? So, for this reason, here I present to you 5 best 2015 Ad networks by using which you can monetize your online domain and make some good cash by PPC, CPC, and CPM compensation types. So let’s begin exploring these Ad networks.
5 Best 2015 Ad Networks
Google AdSense
Let there be no doubt of superiority and excellence of this program. Founded by the web searching king Google, AdSense is continually the world’s most utilized and acclaimed Ad networks to date. But being the most recognized, Google AdSense has some of its own standards as well that are far complicated than those of its furthest competitors. While Google AdSense pays some good compensation and ease of approval as well, yet, it is almost impossible to retrieve back your AdSense account once it got banned by Google for any reason (and the service has a history of banning accounts often). Plus, it’s hard to get a satisfactory customer service from AdSense (which is unlike other networks). But on the whole, if you get to maintain your AdSense account properly, you can be sure of getting some good monthly case from your monetized blog or site. Here are details for payment and Ad types by Google AdSense:
- Compensation – CPC
- Minimum Payment – $10
- Advertisement Format – Videos & Display Ads
- Payment Method – Direct Bank Deposit
BuySellAds.com
It is undoubtedly one of the most brilliant Ad networks among the 5 best 2015 Ad networks. BuySellAds.com provides you the maximum feature and utilities for publishing ads and to managing ads in such a ways to get more exposure. It has an easy admin panel, with options for you to reject/approve ads on your preferences. Plus, you can now target specific places and audiences with the monetization which BuySellAds.com provides you. Let’s see what credential are there in BuySellAds.com:
- Advertisement Format – Text ads, image ads, promoted tweets, feed ads, videos, banner, etc.
- Compensation – PPC, CPC, CPM
- Payment Method – PayPal and Wire Transfer
- Minimum Payment – Payments are given by percentage. Service pays 25% of all income generated from clicks.
AdBlade
Although, a good Ad network but this service is very limited in regards to accepting submissions. AdBlade is usually recommended for larger websites and blogs due to this reason. They have specific sizes and shapes available for ads which they place such as 300px X 250px rectangle shape and 728px X 90px leaderboard shape. Additionally, your website needs to have high organic traffic in order to join hands with AdBlade service. So, for those who are just beginning in online business and doesn’t have enough traffic on their domains, AdBlade is not the service for them. But still here are the details about AdBlade:
- Compensation – CPM, CPC
- Payment Minimum – $100
- Organic Traffic Requirements – 500, 000 monthly views
- Payment Methods – CPM and CPC
Conversant
Our final website monetizing service among the 5 best 2015 Ad networks is the very competitive Conversant Ad service. This service is plainly a rival to such profound networks like Google AdSense and Media.net. They have a very comprehensive program and high quality of service for their publishers. Although there is a meager requirement of at least 3, 000 unique page views per month for the applicant sites, you should prepare yourself for a bit of restricted selective measures by the service. Additionally, Conversant would take it much longer to approve the controversial type of content in their manual process so make sure you are clean and clear without prejudice. But on the whole, the details of Conversant are quite appealing, check them out below:
- Minimum Payment – $25
- Advertisement Format – Display Ads
- Payment Methods – Direct Deposit, Check, and PayPal
- Compensation – CPM and CPC
So, which of these services from 5 best 2015 Ad networks will you use to monetize your website/blog? Let us know in the comments
Media.net
Media.net is an Ad network that places ads on your website/blog. Additionally, this services has easier requirements for anyone to join their network and place their ads on the site. This service have their own in-house publication system as well as they have joined hands with Bing and Yahoo! Ad networks which give them wide exposure online. When it comes to managing the ads on the domain, Media.net provides the user with its dedicated dashboard and full-features from where you can easily manage all of the ads on the site. On the details of payment and processes of Media.net, following are its credentials:
- Compensation – CPC Only
- Minimum payment – $1
- Payment methods – PayPal and Wire Transfer
- Advertisement Format – Display Ads
So, with all these simple arrangements, I believe Media.net is worthy of consideration.
What Makes DFP the Best Ad Server
A few days back I was attending a webinar by an Ad network and the speaker said,
“If you are not using DFP as your Ad server believe me sooner or later you are going to shift so better switch to DFP now.“
So what Makes DFP the Best Ad Server ? Lets find it out.
Easy to Manage
One of the most distinguishing feature of DFP is that it is very easy to use. As DFP is popular so many people have made great tutorials on DFP trafficking. You can get a grip on basics of DFP in just one week. I will highly suggest that you should search on YouTube and do some basic tutorials on DFP Management.
Dynamic Allocation
This is a feature which gives DFP edge over many other Ad Servers. Google Ad Exchange/ Adsense is a Big market place where many Large advertisers along with AdWords Advertisers bid for your inventory. Then the 2nd Highest Bid is chosen and presented to your inventory to compete with Other Ad Networks. For Publishers who don’t have Adx accounts, Adsense Dynamic Allocation is Higher Earnings to give you better results as compared to other ad Servers.
Targeting Options in DFP
DFP gives a lot of control for targeting your ads to specific users. In addition to targeting specific ad units you can target
- Geography,
- Device Specifications
- Connection
- Custom Targeting
Out of these four first 3 are very straight forward, while Custom Targeting requires some extra work to do before you can use it and each of the above categories have many options in them. See the screenshot below.
Efficient Delivery of Ads
Google runs DFP which means great services, The delivery of ads is more efficient as compared to any other Ad Server. There are no down times which is great for your revenues.
No Ugly Default
I have been working with other ad servers as well, and some of them are notorious to show ugly default ads. These affiliate links to Ad server itself pay almost nothing and yet if your Ad Ops is not smart enough with ad serving. They will ruin user experience for some visitors.
However with DFP this is not the case, If you have Adsense enabled as Dynamic Allocation. All unsold inventory will go to Adsense Giving you Additional Revenue. Even if you don’t want to show adsense on some ad units. The Ad unit div will simply collapse to make website elements in line. This gives a very good user experience as compared to empty spots.
Forecasting
Forecasting features of DFP are great in terms that it help you plan your ad sales very accurately. You can get forecast of delivery and then you can easily price your inventory depending on demand partners you have.
Excellent Reporting
Last year DFP did a massive upgrade to its reporting. The Upgrade has virtually changed the product. Now you can get customized reports via your own queries. You can same them for later use, share them with other teams. You can also deliver sales report to advertisers via E-mail.
In Summary There are some great features bundled together in DFP, I will Highly recommend you, start using DFP now because eventually you will be using it.