Ad Ops Round Up
Challenges Publishers are Facing in 2023
Web publishers are facing several challenges today. Some of these challenges include:
🍪Decreasing access to consumer data/cookies:
With the rise of privacy regulations and the phasing out of third-party cookies, web publishers find it more challenging to access consumer data. As the industry shifts away from third-party cookies, web publishers must choose and integrate new identity systems to continue reaching their target audience.
How to set up a campaign in Google Ad Manager 2024
The most crucial thing for advertisers to do to effectively reach their target is to have strong campaign management. Google Ad Manager continues to be a dominant force in the ad management space, providing robust tools and functionality. This makes it possible for the campaign setup and optimization process to go smoothly. Regardless of your level of experience, you must become proficient in Google Ad Manager campaign setup if you want to optimize your return on investment from advertising. This article will delve into the process of configuring campaigns in Google Ad Manager, examining advanced techniques and best practices based on the most recent features as of 2024. The most crucial thing for advertisers to do to accomplish their goal is to have strong campaign management. Read more
Top 10 SSP 2024 | Ad Energizer
Updated: June 20, 2024
This article will explore the top 10 SSPs(Supply Side Platforms) for publishers in 2024, providing an in-depth analysis of their features and benefits. By the end of this article, you’ll better understand these platforms and be able to make an informed decision when choosing the right SSP for your publishing needs.
What is SSP?
A Supply-Side Platform (SSP) is a technology platform used by publishers to manage and sell their advertising inventory programmatically. SSPs play a critical role in the digital advertising ecosystem by facilitating the automated buying and selling of ad impressions in real-time auctions. They enable publishers to maximize their revenue by connecting their digital properties (websites, mobile apps, connected TVs, etc.) to a wide range of demand sources, including ad exchanges, ad networks, trading desks, and advertisers.Â
With an SSP, publishers get a centralized platform to manage their ad inventory, set pricing strategies, and decide which advertisers can display ads on their websites. SSPs support programmatic advertising by giving publishers access to a broad spectrum of demand sources, thereby improving ad fill rates.
One of the major benefits of an SSP is the automation of the ad-selling process. This saves publishers time and resources that would otherwise be spent on manual negotiations and transactions. Consequently, publishers can devote more attention to creating quality content and engaging with their audience, while the SSP handles the monetization tasks.
What is an Ad Unit? | Complete Guide For Publishers
If you’ve focused your eyeballs on the internet, you’ve likely encountered advertisements in various forms. These advertisements are smartly and strategically fitted on different websites, social networking sites and apps to attract your attention and promote the products. This gives advantage to the advertisers to reach their target audiences more effectively and efficiently. From social media platforms and search engines to websites and mobile apps, digital advertising spread to every corner of the online world.
As there is an increasingly growing need for powerful and effective advertising formats, companies look to capture consumers through a diversified approach of digital platforms. So the role of ad units come into play which offers to convey messages, promote services and user engagement.
What is an Ad Unit?
An ad unit is a specific area on a website, mobile app, or other digital platform where advertising are shown. Ad units can be thought of as the building blocks of internet advertising; they exist in a variety of shapes, sizes, and styles, and they serve as the canvas for marketers to showcase their products or services.
Ad units can vary greatly in design and functionality, ranging from simple text-based banners to rich media ads with interactive components like films, animations, and games. They might be static or dynamic, disruptive or subtle, depending on the preferences of both advertisers and authors.