Ad Ops Round Up
7 Ways to Improve your Ad Revenue Immediately
Many people simply believe that increasing traffic of their website is enough to increase your ad revenue. You do Search Engine Optimization to increase traffic, that surely increases your revenue. However there is another Optimization we call, Ad Optimization is a great way to increase your ad revenue from your existing traffic, here are some techniques to optimize the ad revenue from your blog or website:
Place ads Above The Fold :
Ads placed all over the website can’t be seen directly while opening any website. Ads in the prime spot have a great chance to be clicked. So, Place the ad above the fold to increase your ad revenue.
Manage Ad size:
Using smaller ads have less chance of attracting visitors and being clicked. For AdSense, here are the sizes which work best:
-300*250,
-336*280,
-160*600 &
-728*90
Work with multiple ad networks:
Being dependent to a single ad network is not a good idea. Everyone knows how to choose best ad networks like trust-worthy, high paying, etc. So, choose some better ad networks and use them. While doing this, do not use Google AdSense to dynamically compete with those ad networks.
Use AdSense for search:
There are many techniques offered by Google AdSense to optimize the ad revenue from any blog or website. In the same way, AdSense for search greatly helps to monetize and lets you offer custom search engine to your users. You can earn money when the users click to the relevant ads.
Display Text and Image Ads together:
When you enable your ad agency to display both text and image ads together, there will be more number of ads which will compete to appear on your site. Enabling both text and image ads also increases CPM. So, in order to increase your ad revenue you should use both types of ads.
Place Ads inside the posts:
When you place the ad inside content of your post, it’s sure to be viewed which results in increase of CPM of ad. Add the ads whose color matches with the background of your website. Remember to maintain the space between content and ad not to violate AdSense policies.
Increase your traffic:
Increasing your traffic is the most important task to increase your ad revenue. When rest of the ways are applied together with this point, you will get better results. Increment in unique visitors and increment in the number of page views leads to the increment in ad revenue.
Five Reasons Why You Should Start Using DFP
Millions of people around the world start creating business and thinking ways how to gain profit. They use social media as a serving platform to introduce their services or products. Advertising a product/service is very important to gain edge in the fields. Double Click for publishers (DFP) formerly called Google dart is advertisement software that can be use as an ad server but it also provide a sophisticated features for managing the sales of a certain ads. It is also free that enables publishers to manage and run their ads quickly and hassle free. DFP network is where you define your inventory and create, manage, and report on your advertising campaigns.
Those who are beginning to receive request from different advertisers who wants to buy ad space on your website should try using this software. Even you are a Small or big websites working with multiple advertisers and you need consistent way to handle and deliver ads DFP would be great for you also If you want to start and serving ads with limited time, need a control over when, where, and to whom your ads deliver. There is no cost when signing up using DFP if you serve less than 90 millions of ads.
DFP offers complete features that would be on your advantage and help you to easily sell ads directly to advertisers should you decide to use Double Clicking for Publishers.
Advance Feature- Advance feature such as streamlined ad trafficking, Inventory management, revenue optimization and granular reporting. tTrafficking your entire ad networks, apps, games, and different sites.
Create once- Unlike other advertisement code, you can create a line item and insert it to your theme. You don’t always need to create and bother yourself with different codes because it could be handled by DFP interface itself.
Advance forecasting-Forecasting to give you a better sense on how many impressions you will have to sell to your direct advertisers.
Revenue optimization-one of the best features of DFp it allows you to Geo-target your ads. It allows Google ad sense and Google ad exchange to compete against other networks in real-time, so you’ll get the most revenue and to maximize your revenue.
Time Saver- DFP help manage your ads website that’s why it give you more revenue yet giving you less effort and spending less time.