Job Summary

Ad Energizer is looking for an experienced Ad Optimizer to monetize publisher sites of all sizes.

Responsibilities and Duties

Analyses publisher ad inventory stack to determine best performing ad units versus non-performing ones and propose changes from there.

Sets up the entire ad stack in DFP based on priorities where publisher can benefit the most.

Configures the Header Bid set up, decides on the best ad map and debugs for errors and anomalies happening during the ad calls. Daily ad quality checks are also done to ensure that all ad placements are filled at all times.

Analyses publisher performance on a daily basis for dips and upticks in key metrics e.g. CPM, RPM, Rev per Session, Ads Per page and all other indicators to address them immediately. Runs monthly, annual comparative reports and checks historical data to provide trend analysis for publishers.

Audits all demand stack partners – Google AdSense, Ad Exchange, Header Bid Partners and 3rd party demand sources to ensure all impressions are accounted for.

Researches different strategies that can be used to further improve publisher performance.

Proactively presents ideas to the publisher and collaborate with them on how these ideas can further help them achieve their goals.

Tests different approach in ad optimization and be up to date with the latest tech developments and advertising news that may affect the publisher and Ad Energizer.

Achieve internal KPI benchmarks and external Revenue targets for both Ad Energizer and the publishers.

Qualifications and Skills

University degree in business, economics or anything related to math & statistics
Great understanding of statistical theories and principles
Strong technical background and knowledge
Has sales experience specifically with customer relationship management
Has an elaborate knowledge of Google AdSense policy
Has worked with AdSense and DoubleClick for Publishers
Has built and run a website with ad revenue
Thrives in a dynamic work place with tasks and responsibilities changing daily
Able to hit aggressive deadlines and goals
Technical/logically minded
Self-motivated (Able to work from home when required)
Highly proficient in MS Excel & Google Spreadsheet data presentation ( Pivot, VlookUp, Graphing, Text to Columns, Conditional Formatting, Formulas IF functions)
Highly Analytical (Data Analysis via Pareto Principle)
Above average oral and written communication skills
Can confidently communicate
Possess Process Improvement skills
Cut throat with numbers monitoring and crushing targets
Can read codes, brain wired to learn coding-related matters FAST
Someone who can lead but is also a team player
Ambitious and driven with an uncanny attention to details
A sponge to new learnings and tech savvy, having a dev background would be a plus!
Critical thinker, analytical and self sufficient
Receptive, proactive and can speak up his/her mind
Can work under stress or pressure while maintaining a sense of positivity
Flexible with varied work schedules

Benefits and Perks

Location freedom (100% remote-working set up)
You get to create your own schedule
Competitive Compensation Package
If you think you are a good fit to join the Ad Energizer ad optimization team, please fill the application and give specific reasons what sets you apart. We hire individuals not robots so don’t be afraid to show a little personality ;)