We are excited to announce the launch of our new Affiliate Program! This program will help us expand our reach and promote services to a wider audience. By partnering with affiliates, we can tap into their networks and reach new customers. Here is how it works: Our affiliates will earn a 10% commission on clients […]
Web publishers are facing several challenges today. Some of these challenges include: 🍪Decreasing access to consumer data/cookies: With the rise of privacy regulations and the phasing out of third-party cookies, web publishers find it more challenging to access consumer data. As the industry shifts away from third-party cookies, web publishers must choose and integrate new […]
Welcome to yield optimization by Ad Energizer. You’ve done your research, read blogs after blogs, articles after articles, you may even be an experienced Adops optimizer, but even if you’re not, for sure this can add insight to your optimization strategies. We have collected all the best practices and experience-based optimizations that worked best with […]
A) DFP / Google Ad Manager – An Overview What is DFP or Google Ad Manager? DFP Small Business, Now – it is known as Google Ad Manager, is a free As publishing server from google, is best suited for smaller to growing publishers. How do you qualify for a Google Ad Manager? To qualify […]
Ad unit Google Ad Manager Ad unit defines the inventory in DFP / Google Ad Manager. Creation of Ad units are essential in Google Ad Manager to target the website Ad slots by means of integrating Google Publisher Tags (GPT) with Website Ad slots. 1. A) Ad unit Creation […]
We already covered in detail , How to setup line items in Google Ad Manager. Today lets dig deep further, on some of the options we get when creating line items in Google ad Manager and what they really mean. Delivery & Targeting settings in Line Item level 1.Significance of Line Item Delivery Under this […]
A) NEW ORDER SET UP For each individual Advertiser, We should create a new Order in Google Ad Manager Ad server. In order to create an Order, Select Delivery from the left hand side Main Menu and click over NEW ORDER Give input Name of the Ad campaign and Add Advertiser in required fields You […]
In today’s Online Advertisement , Header Bidding is the newest hot topic, yet some publishers don’t understand how header bidding can help increase their revenue. Therefore someone asked on quora, How would you explain header bidding to kid. That was an interesting question and appnexus CEO Brian O’Kelley gave a beautiful answer to that. So here it […]
This was a unique opportunity for Ad Energizer to evaluate how advertisements effect form submission. There are quite a few websites how generate leads for customers or partners. We recently got contacted by a client for a task. The task was to set up Adsense on website and then evaluate how it effects leads. So […]
As you may already know that famous Latino Newspaper and Website  Mundo Hispanico was sold by Cox Media Group to Mundo Hispano Digital Network (MHDN), a tech-focused media company created to serve the growth and needs of the US Latino community through its digital and written content, publishing reach and social media network. Rene Alegria , […]